Ms. Freda LIU
Host, The Shift Asia
A communicator at heart, Freda Liu brings expertise in increasing investability and market share through strategic communications, developing strategy for organization’s crisis and reputation management as well as professional development in communications.
Freda has sat on both sides of the fence over 30 years having worked in Edelman PR, IBM and RTM and then with BFM, understanding what both sides want and need for a compelling story.
Freda has been instrumental in connecting government agencies and venture capitalists helping to build the BFM brand. She is also involved in business development having brought in several clients including Allianz, MDEC, Chivas Regal and Sunway Corporations amongst many others into sponsored segments.
She helped develop the first flagship event “Enterprise Breakaway” which began in 2010 connecting the business community and this has grown from strength to strength. Her ability to understand what’s on the ground with other events like Enterprise ROCKS (Retail, Outlets, Commerce, Kiosks, Sales) and Enterprise Takeaway (F&B) to continue to make the brand fresh and relevant.
A sought-after global speaker, best-selling author, broadcast journalist, emcee, moderator, and trainer, she has conducted close to 10,000 interviews with thought leaders like Simon Sinek, Nobel Peace Prize Winner Muhammad Yunus of Grameen Bank, President of Finland Alexander Stubb, author Stephen Covey, to former GE CEO Jack Welch.
An author of 7 books, she is a familiar face in corporate and business events as a moderator and emcee. She currently hosts a show on sustainability on The Shift Asia.
Panel Discussion
Scaling for AI: Capital, Complexity and the New Economics of Semiconductor Manufacturing