Ms. Jennifer YUEN - Board Member

Jennifer Yuen is the Vice President of Corporate Communications & Industry Partnerships at ASE Inc., a member of ASE Technology Holding Co., Ltd. In this capacity, she spearheads global marketing communications and branding strategies, aimed at amplifying ASE’s packaging technology and portfolio. Jennifer also seeks to expand ASE’s influence and contribution to the semiconductor community through cultivating impactful relationships and promoting sustainable development across key industry organizations.

Aligned with ASE Holdings’ dedication to ESG and driving change, Jennifer actively integrates sustainability into the corporate communication strategy. As ASE continues to accelerate its digital transformation journey, Jennifer is also leading the charge to strengthen the brand and increase mindshare through innovative digital marketing. Under her leadership, ASE’s 2023 brand image video won the prestigious Red Dot Design Awards in the ‘Brands & Communication Design’ category, a remarkable recognition for its creative portrayal of ASE’s advancements in semiconductor packaging, environmental stewardship, and the focus on humanity.

Jennifer is a passionate advocate for DEIB at ASE, particularly championing women in technology and fostering talent development. Her unwavering commitment shines through in her support for meaningful employee engagement programs that promote gender equality in the workplace.

Prior to joining ASE, Jennifer held various marketing roles at Infineon and IBM. Jennifer graduated from the National University of Singapore with a Bachelor of Arts and Social Sciences.